|
PLAYMOBIL
TOYS Signs on Bernecker's Nursery to
Promote and Distribute Their New Line of Decorative
Planters - LECHUZA
Goulds Florida –“Wow Dad, look at these
cool planters” were the words out of Carl Fennell’s
mouth as he entered the PLAYMOBIL FUN PARK in Palm
Beach Gardens, Florida on a lazy Sunday afternoon last
August. Carl, his siblings Philip and Risa, mom Susan
and father Tom Fennell were caught by surprise as they
viewed the promotional display featuring the benefits
of the Toy company’s newest product line, LECHUZA.
Introduced a year earlier in Europe
and the United States, LECHUZA combines the latest
European technology in sub-irrigation with a clean
modern design to produce a functional self watering
container that is also beautiful. It was “love at first sight” as Tom Fennell
(Bernecker’s Director of Marketing) viewed this
smart, sexy new line of planters. What started out
as a family outing to buy a few toys for Risa’s
doll house would soon become a global business venture
for these two industry leaders. Bernecker’s Nursery, a pioneer
in the interior plant industry, was on the look out
for a better sub-irrigation system to offer their
customers. Playmobil Toys founder Horst Brandstaetter
was looking to develop a sub-irrigation system for
use with plants grown in soil. He wanted to keep
his personal plant collection alive and thriving
when he was away from home. Not finding an adequate
hydroponic system available in Europe to meet his needs,
Horst approached Dr. Peter Reimherr, the Executive
Director of the Institute of Wine Cultivation and Gardening
at Veitshoechheim Germany. He took on the development,
design, and testing of a new system. After several
years the new product line LECHUZA was ready. With
the investment of over 4 million dollars, a new state
of the art factory was built to produce these exceptional
planters.
LECHUZA planters come in 3 different
selections….
Classico, Quadro, and Cubico, stylish modern designs
with the appearance of ceramics and the benefits of
plastic. And PLAYMOBIL knows plastics! LECHUZA planters
are lightweight, unbreakable, and colorfast. Now available
with inset coasters, they’re also exceptionally
mobile. Add to this the optional sub-irrigation system
with or without drainage, and interiorscapers now have
a smart functional system for either inside or outside
use. All three planters can be used alone (without
the sub-irrigation insert) as any other decorative
container would be used. The planters are offered in
up to 8 different sizes ranging from 8.5 inch diameter
to 28 inches, with up to nine different color options.
The first LECHUZA planters are
available for purchase at Bernecker's. A new
showroom featuring the LECHUZA product line is under
construction at Bernecker’s and
welcomes inquiries for a free color brochure featuring
the LECHUZA planters. A product specialist, Crissy
Freed, is available to assist customers
with their inquiries. So whether you are looking for
quality interior plants or attractive decorative containers,
you’ll
be able to source them both with one easy toll-free
phone call.
|